Relocated and repurposed a commercial door factory and designed a retail door range designed to sit between two existing markets.
Supply chain optimisation and competitor management
A critical supplier tried to disintermediate and cut our client out of the market. We designed, produced, launched an alternative forcing the supplier to buy the client and returning a strong return for the shareholders.
Channel management, Marketing strategy and Pricing strategy
Took a DIY product out of retail and into trade delivering 1000% sales growth in a year.