About Us

David Leng is the Winovate Founding Partner and says:

"We help construction and manufacturing businesses in private or private equity ownership unlock their full potential through strategic transformation, business improvement, and accelerated growth. With a career spanning 30 years of continuous top-line growth, I specialize in turning complex challenges into sustainable success stories.

As a Portfolio Chairman and Founding Partner of Winovate Partners Ltd, a multi-award-winning consultancy, I and my team lead businesses through 'business not as usual' situations—whether it’s M&A, restructuring, turnaround strategies, or unlocking new revenue streams through AI-driven market development.

Winovate Partners was recently recognized as the “Most Innovative Change Management Consultancy 2024” in the UK Enterprise Awards, a testament to our cutting-edge approach.

My expertise extends across trade sales, acquisitions, supply chain optimization, and customer profitability management, always with a results-driven mindset.

What sets us apart?

• A proven track record in developing brand-leading businesses that scale successfully.
• Deep experience across private equity, privately owned, and publicly listed companies (PLC & AIM).
• A strategic yet hands-on approach to business transformation, ensuring tangible stakeholder value.
• A passion for leveraging AI, digital innovation, and cyber readiness to create competitive advantages.

Recognized as the “Business Growth Consulting MD of the Year 2024” by SME Magazine, I am dedicated to building businesses of scale that delight customers, empower teams, and maximize stakeholder returns.

If you’re looking to transform your business, navigate change, or explore new growth opportunities, click on the free consultation button and lets see what we can do for you."